Mortgage SEO tips

The majority of mortgage companies are small and tend to focus their marking efforts on their local communities. Of course, larger lenders and banks tend to focus more on a national scale. In this post, we will discuss some of the differences between each and some tips to make sure mortgage SEO efforts stand out.

Local vs National Mortgage Search

It should be no surprise to anyone today that the vast majority of home buyers start their real estate and mortgage search online. This is even more accelerated since the COVID pandemic as it has limited personal interaction and altered the way many people do things.  Most mortgage-related searches tend to be local specific to one geographic area. Basically, borrowers search for lenders in their local community; terms like  “mortgage company near me” or “mortgage in (insert city name)” while on the road.

This makes building a website with clear location information and local keywords vital. It helps your website stand out and target potential borrowers in your local community. The majority of smaller broker shops/ loan officers do in fact focus on a small handful of specific cities.

But what about those large national lenders and banks that focus on a more national scale? With multiple locations (sometimes hundreds) nationwide, big lenders have additional challenges when it comes to SEO. On the flip side, their strong name recognition and large customer portfolio can be enough to overcome many challenges smaller less-known lenders face.

Whether local or national, SEO strategies are often similar just with different execution. Utilizing free web listing, reputation-trust building, active target blogging with a strong social media /video presence.

FoxBox Marketing works with many lenders, banks, and small mortgage brokers on both the local and national level. We tailor our SEO efforts based on the client’s geographic targets and goals. The majority of our clients come to us with an established web presence already in place. However, in the ultra-competitive mortgage space, many need guidance and new tactics to set themselves apart and maximize lead generation.

Why FoxBox?

• Experience:  FoxBox is not the “jack of all trades” when it comes to marketing and SEO. We are a niche marketing firm focused exclusively on mortgage website lead generation and SEO. This is important because we already “speak your language”  We stay up to date and understand all of the ever-changing lending requirements and program guidelines. All of our staff are past mortgage specialists, some with 20 years+ of experience.
• One-Stop-Shop:  Many lenders love the idea of having their day-to-day website administration AND monthly SEO efforts consolidated in one firm. From complete website building, administration, security, and SEO, we have you covered.
• References:  References and testimonials are important in any business. FoxBox works with many verified top 50 national producers, many with personal production exceeding $100-mil per year.  Additionally, 90% of our client base has worked with us on a consistent basis for at least three years.  There is a reason so many top LOs in the industry retain our firm.  Contact us and learn more, we are always happy to provide references.
• Commitment:  FoxBox is committed to our client’s satisfaction through proven SEO results. Our firm never requires contracts or set monthly spending requirements. We build a plan based on your goals and budget in mind.

Are you looking for mortgage-focused SEO with personal attention? Please connect with us today by calling Ph: 904-274-1099 or just submit the “Contact Us” form on this page.